A feature about Luxdates by Audrey Somnard was featured in Lëtzebuerger Journal earlier this year. Find some excerpts below.
In April 2017, Claudia Neumeister launched luxdates.lu, an old-fashioned dating site, where the founder takes care of “matching” couples herself. Against the tide of social networks and other algorithms, she boasts a proven method for singles who want to get involved.
Claudia was in human resources, and at 50 years old, she decided to make a change in her life. She has been a matchmaker for all her friends. Why not do it professionally? She got married at 48 years old, so she has a lot of experience as a single person. She’s been through the whole process of being a matchmaker, getting stood up, etc. But she still met many interesting men on the market. She told herself that there was something to be done.
You always think you know everyone in Luxembourg, but everyone evolves in more or less closed circles. Her goal is to make people meet people who would never have met otherwise.
An experiment was conducted with people who were sent to a supermarket to buy a jar of jam. Those who had too many choices on the shelves mostly left empty-handed, while those who had limited choice made a decision.
Dating applications are a seemingly endless choice, and selection takes a long time. At first, Claudia thought she would only reach those over 40, but younger customers have also turned to her.
She is also the guarantor of her clients. For women, this aspect is also essential. They only meet people she knows personally. She has a database of between 50 and 100 people, but she only takes emotionally available people. It is important to consider a similar socio-economic background, prospects, values, and the same energy. Opposites attract each other but not necessarily for the long term. She rejects a third of the requests because these people have too specific requests.